The National Youth Association - NYA
Client | The National Youth Association - NYA
Objective | A brand refresh to push this charity forward in a new funding era
Our role | Branding | Design
Promoting young people’s needs effectively
NYA supports young people to achieve their best through working with local authorities, training youth workers and being a voice which promotes their needs.
Up until recently NYA received large proportion of their funding through public sector investment, however in this time of widespread cuts that has changed. They now need to self-promote to develop links with funders and local authorities to commission projects to generate income.
NYA wanted to refresh their logo and look, rather than go through a full rebranding project, as they felt their dated visuals were inhibiting them looking relevant. They had good recognition within their area of work, and so wanted to retain some elements. We worked to develop a range of logos which developed in stages, as a way of discussing options.