NDCS Anti-Bullying Campaign

A print campaign to encourage deaf young people, their parents and teachers to recognise and act on bullying.

National Deaf Children's Society – Anti-Bullying campaign


Client | the National Deaf Children's Society

Objective | To produce an annual report which is clear, fun and on-brand

Our role | illustrator | designer | idea generator


Being a kid is tough, being the only deaf kid in class is even tougher

The National Deaf Children's Society is the leading charity dedicated to creating a world without barriers for deaf children and young people.  85% of deaf children and young people are taught in mainstream schools. This means they may be the only deaf student in school. Being different when you are growing up is very difficult and can lead to bullying.

We worked with the Children and Young People's team at The National Deaf Children's Society to illustrate, design and layout a varied and strong print campaign which encouraged young people to report bullying to their parents and teachers.

This was backed up by booklets and information targeted directly at parents and teachers to help them know what to do to improve these situations for young deaf people.


The team at The National Deaf Children's Society wanted a campaign which was visually varied to appeal to a wide range of young people. To achieve this we used a variety of illustration techniques, textures and layering.

The range of postcards for young people also had a pop out section to keep in their wallets with the key contact information.

You were flexible in your design approach and that allowed young people to be involved from the beginning, you created a responsive design to match their suggestions. The end result was beautifully designed resources that young people actually want to read and use. Perfect!
— Lucy Read, Head of Children and Young People's Participation

We also produced separate information booklets for parents and teachers which support and back up the young people's campaign.