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Woodland Trust

Creating maps and promotional materials for South East woodlands

The Woodland Trust


Client | The Woodland Trust

Objective | Producing easy to read, on-brand maps and promotional materials

Our role | Cartography | Illustration | Design | Copywriting

Finding the wood in the trees

The Woodland Trust is the UK's largest woodland conservation charity. They have more than 500,000 members accessing their 1,000 sites. We work with their South East team to help visitors navigate woodlands and promote special events.


Woodland Trust commission us to draw and illustrate their maps for several of their woodland sites, using a friendly, easy to understand illustration style.

We also design collateral for special events including well-being festivals, first world war exploration days and wild adventure events. We start by creating a unique visual theme that aims to bring the tone of the event to life, which is then rolled out across a variety of online and offline promotional materials.

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HeylinSmith are skilled at bringing our briefs and our brand to life. We often have a number of projects on the go at the same time and they’ve been great at juggling our requirements and bringing everything in on budget.
— Julie, Communications & Engagement Manager (SE)
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